BUSSINESS BLOG

  What Is Influencer Marketing? Influencer marketing is a plan that businesses use to endorse their products and services by associating with popular social media users or bloggers. Influencers usually have a large, promised audience that brands can tap into to build integrity and even drive sales. Partnering with influencers is a number one marketing plan for many brands. These are the profits of influencer marketing: 1.       Reach a bigger audience 2.       Build trust for your brand 3.       Grow your social following 4.       Increase site traffic 5.       Get more leads 6.       Drive sales When you see celebs and other famous people you look up to wearing things or using certain services or products, you are much more likely to buying them as well. The different types of influencers whom you see on social platforms have a few hundred thousand or over a million followers on YouTube or facebook. These people have built up their got audiences, which is why they’re called influencer

  What is content marketing? Content marketing is the making and distribution of useful, appropriate content to attract and engage your brand’s target audience. Often, it indicates expertise in a particular area and helps promote brand awareness. Consumers want to feel linked to a brand that aligns with their identity. By putting energy into producing content that serves a purpose to current and potential customers, delivering appreciated advice can develop and raising relationships. Content marketing can take the form of blog posts, videos, podcasts, emails, newsletters, magazines, courses, webinars, social media posts, and etc.    The importance of content marketing There are many benefits to content marketing, one of the original forms of outdated marketing.  Content marketing creativities from John Deere and Michelin have endured for more than a century. Content marketing is important because it: 1- Creates genuine engagement: Consumers who read a brand-sponsored blog or newslett