WHAT IS AFFILIATE MARKETING ?
Affiliate Marketing for Beginning Marketers
Affiliate marketing is when you market a company's item or product in exchange for a percentage of the sales you earn. Commissions typically are proportional to the sales cost, but they can also be fixed.
Why do affiliate marketing?
Two reasons are listed below why you should think about doing affiliate marketing:
1. Low-cost and low-risk
Beginning a business requires initial costs for goods such as employees, rental, equipment and so on. This is costly and risky. Affiliate marketing is a simple process. All you require is a website. If you don't succeed the way you want, all you've wasted is time and a bit of cash.
2. Easy to increase
A typical salesperson sells products from one particular company. If you are an affiliate marketing professional you are able to promote various products from different businesses as well as earn commissions from each of them.
What is affiliate marketing?
The retailer provides each affiliate with a unique link to track the affiliate responsible for an order.
When someone clicks the link, a tiny piece of data known as a cookie is stored within their computer.
A cookie from an affiliate does two things:
It assists the seller in attribution of the sale to the right person.
It (usually) has an expiration date. So, you are paying even if the buyer has to wait for their purchase.
Here's an illustration of how it works.
Imagine that a person visits your blog post on the top winter jackets. They click an affiliate link which will take them to a specific merchandise on Amazon.
However, they realize they have to take your daughter to school. They leave the house to pick up their daughter then eat dinner and later return to Amazon to find the item again.
As they're already shopping at Amazon, they decide to buy some ski gear as well.
This is great news. Prior to that, they clicked your affiliate link, and the cookie was saved within their computer. Since Amazon offers a 24-hour cookie duration, you are paid for the winter jacket as well as ski gear, even though you didn't advertise the latter.
What amount of money can I earn as an affiliate marketer?
The short answer is that it's not a problem. It's all in your niche and the amount of effort you put into.
Most affiliate marketing professionals earn an average of six to seven figures per month.
For instance, Pat Flynn from Smart Passive Income has earned over 100k in affiliate commissions during December 2017.
Remember that they've done a great job in building their brand. It's taken many years of dedication to get to this level.
If you're only beginning your journey the process, your checks could appear like this for a time:
You must manage your expectations. You may not earn huge money right away but don't let that discourage you.
The successes of others will show you that with dedication and time as well as the right information that you too could achieve those levels.
How do I get started with affiliate marketing?
Follow these simple steps.
Select the platform
Choose your niche
Search for Affiliate programs that you can join
Create great content
Increase visitors to the affiliate website
Get clicks on affiliate hyperlinks
Convert clicks into sales
Step #1: Select the platform you want to use.
In theory, you can conduct an affiliate program on almost any social media platform. Even Instagram works.
But, it's much simpler to create an audience and boost your affiliate sales by using any of these channels either a blog or a YouTube channel.
Step #2: Choose your niche
If you're just starting your blog today there's a lot of competitors. Statista predicts there will be 31.7 million bloggers across the U.S will be 31.7 million by 2020.
To maximize your chances of success, you must narrow your focus.
Step #3: Locate Affiliate programs to join.
There are three kinds of affiliate programs to select from.
A. High-paying, low-volume affiliate programs
They are programs for niche products that offer high payoffs.
In fact, Convert Kit’s Affiliate program will pay you nearly $700 per month when you send only 80 customers ways. However, because they sell software for small-sized businesses, they've got only a small number of customers.
B. Low-paying, high-volume affiliate programs
They are programs for products with lower pay-outs but with a large appeal.
For instance, consider PS4 games for instance. Many people use PS4 however the average costs of the game are about $50. Affiliate commissions usually fall into the single figures. That means you'll earn between $2 and $3 per sale, if you're lucky.
The benefit of these kinds of programs is that they generally offer a variety of items to sell. For instance, Amazon's affiliate program for instance. You could earn up to 10% commission on nearly everything Amazon sells.
C. High-paying, high-volume affiliate programs
They can be affiliate programs for products that have broad appeal. They also offer high commissions.
One example is credit cards.
Everyone requires credit cards and the majority of customers remain with the same business for several years (sometimes even for decades!)
The disadvantage of these types of goods is that they draw affiliate marketers with a lot of knowledge and money. There are also spammy tactics which you can't beat.
Step #4: Create awesome content
If you wish for your affiliate website to be successful it is essential to produce top-quality content in which your affiliate links are natural.
Step #5: Get people to visit your affiliate website
You've produced great content. Next step would be to encourage more readers to read it to make sure they click through your affiliate hyperlinks.
Here are three strategies for traffic to think about:
A. Paid traffic
This is when you pay for visitors to your website. This is possible by using PPC ads.
The benefit of paying for traffic is that from the moment you pay you start receiving traffic.
But there are a few negatives.
The first thing to consider is that running ads can reduce your earnings. It's not unusual for advertisers to make losses before they earn them... If they ever.
It is important to be realistic about the time it takes to maximize the effectiveness of a paid traffic marketing campaign.
Then, once you stop paying for advertisements and your traffic stops, it will cease.
B. SEO or Search Engine Optimization (SEO)
SEO is the process of optimizing web pages so that they get high rankings on search engines, such as Google.
As long as you are able to be ranked high on results of the search engines with your targeted keywords, you'll receive regular and steady traffic.
At the most fundamental base SEO is all about:
Understanding what your ideal clients are looking for.
Create content around these topics (blog posts or product pages. );
In charge of the "technical" things that increase the rank of these pages in Google's search results (which includes linking construction).
C. Create an email list
Email lists let you connect with your readers at any time.
Use them to inform people about new content, and to keep them coming back to your website to find more. This results in increased affiliate sales and clicks.
You can also make affiliate email marketing promotions available directly to your email list:
In order to build an email newsletter, you have to convince the visitors on your website to sign-up. This means providing something of value.
Step #6: Earn the clicks for your affiliate hyperlinks
Simply because you've got an incredible piece of content, it doesn't mean everyone will click your affiliate hyperlinks.
There are some aspects you must take into consideration.
A. Link placement
If all the affiliate links are located at the bottom of your page, and people don't scroll, clicking will be extremely few and few.
However, you can make each word the subject of your introduction a hyperlink so that your content doesn't appear as spammy.
It is important to consider balancing your link's placement against the other factors listed below.
B. Context
Let's say you wanted to write an article about the best kitchen knives under $50.
Your introduction shouldn't appear like this:
Today, I'm reviewing the best chef knives.
The links appear out of context and appear to be spammy.
This makes more sense:
Today, I'm going to review three chef knives that you can purchase on Amazon at less than $50. These are, product name 1, product name 2, and product name 3
C. Callouts
Utilizing callouts such as tables, buttons, and boxes can be used to draw readers to pay attention and make your article more easily read.
For instance, Wire cutter has eye-catching boxes that include the links to its products when they release the top choices.
Step #7: Convert clicks to sales
Affiliate marketing is a form of advertising where two conversions have to occur in order to earn money.
The first conversion occurs when you click on the page for the product.
You're in total the control of this decision. Utilize the strategies listed above to increase your chances of obtaining the click.
The third conversion occurs when the customer who purchases the item. In the case of affiliate marketing, the retailer has the final say in the purchase and the rates of conversion are beyond your control.
It is important to use the game to your advantage and find merchants that have programs which convert easily.
Here are a few methods to locate these:
A. Public income reports
If affiliates are earning decent profits from affiliate programs It's likely the product's conversion rate is high.
How can you tell when people are earning money?
Check out the public income reports which reveal to bloggers the amount of money they earn through affiliate sales.
B. Ask questions
If there's not much information on an affiliate program, you'd like to join the register and then inquire about it.
For instance, you may be interested in knowing what their conversion rates are, or even a rough amount of their top earners monthly commissions.
This will allow you to determine whether an affiliate program is worthwhile to promote.
C. Utilize your senses
Sometimes it's best to trust your gut instincts.
If the product or program that you're evaluating seems "off," or if you wouldn't personally recommend it to a relative or family member, don't endorse the product.
Final thoughts
There was no affiliate marketing wheel created in this case. These are the basics that if you apply them correctly will set you off on the right track.
Don't be expecting a life-changing income or the freedom of quitting your job in a day. Affiliate marketing requires time.
Focus first on making your first affiliate sale. As your site expands Set new goals and continue to keep it up.
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