WHAT IS EMAIL MARKETING ?

 What is Email Marketing?

Marketing via email is a direct channel for marketing which allows companies to communicate the latest sales, products and news with their clients on their list of contacts. Its ROI is high, which is a major factor in companies' overall strategy for inbound.

Modern marketing via email has moved away from mass-mailings that are universally applicable and instead concentrates on segmentation, consent and personalization. It may sound like a lot of work and time-consuming, but marketing automation takes care of much of the heavy lifting for you. In the long term the right email marketing strategy is not only one that increases sales, but also creates a sense of community around your brand.

 

Different types of marketing emails

Marketing emails can be informative, promotional or informational or have a particular purpose in the buyer's journey.

 

Promotional emails

Campaigns for marketing via email are utilized to announce special deals and new product launches and gated content such as webinars and eBooks, and your brand in general. The campaign may consist of three to ten emails distributed over several weeks or days.

Emails for promotions contain a distinct call-to action -- CTA which is short for. The CTA is the exact step you'd like the user to complete, whether that's clicking a link on your site or using coupons code to purchase something.

 

Emails for informational purposes

Newsletters : A newsletter as the name suggests, is a source of the latest news about your company. Consider milestones that have been reached or new capabilities for your product, or even containing useful content such as case studies. Sending out regular emails (weekly, bi-weekly or monthly, newsletters can help keep consistent contact with your email list subscribers.

But did you know that newsletters aren't only about news? According to experts in the field of email Ann Handley says to focus on the letter part. Imagine that you're writing a one-on one letter to your readers about something that they are interested in.

Announcements : Email is the best way to notify customers about announcements from the company and new product launches and modifications to the service, and so on.

 

Re-engagement emails

Another form of marketing emails is the "re-engagement" email. The name suggests that these emails are designed to help you reconnect with subscribers or customers who aren't active in recent months.

 

Why Email Marketing Is Important

Email isn't new in technology. Actually, it was among the first methods of communication via digital technology to be introduced in 1971. At 50 years old email marketing is being used now more than it ever was before.

You may be thinking "Do people still prefer email? Aren't social networks where it's in the marketing world today?" While it's true that social media is a crucial option for any strategy for digital marketing There are many advantages to email.

The first is that email marketing campaigns are able to be tailored more than social media campaigns. Additionally, the cost is substantially less than other channels, especially when you consider how many people are able to reach them and the conversion rates that are associated with marketing via email. This is one of the reasons that makes email marketing such a great choice for small-sized businesses.

What can make email marketing effective and profitable is that it provides the ability to access directly and individually your target audience's email inboxes.

Still don't believe us? Let's look at the figures:

As of 2020, we had more than 4 billion worldwide users of email.

The majority of Americans go through their emails on a minimum basis a day at the very least, and more than 25% of users check their personal emails at least once a day.

62 percent of customers said that email was among their top medium of communication with small companies.

 

The Benefits of Email Marketing

From confirmations of orders to newsletters, emails are vital to the development as well as the management company.

Marketing through email helps you reach three important goals:

1. Conversions (selling your services and products)

You are planning to announce a sale or promotion? Send your customers an email marketing campaign in order to boost sales. Additionally, you can try these methods of marketing via email to boost conversions further:

Personalized coupons or special offers for subscribers' birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.

abandoned cart emails occur when the user adds an item to their cart but does not make a purchase.

2. Brand recognition

The great thing with email is the fact that it allows you to connect with people directly. It's a one-to-one conversation that is at its very best. It's not like people allow anyone to their inboxes these days. It's a carefully curated area reserved for the most loved brands and publications.

Incoming emails into someone's inbox helps your brand keep up-to-date with the attention of readers. A customized marketing email is more effective than a post on social media that you aren't sure whether someone actually read your message.

One of the biggest advantages for email-based marketing is ability to grow. It means emails are able to be delivered to an enormous number of recipients and still remain affordable (compared to other channels for marketing).

3. Customer loyalty

Email increases customer satisfaction throughout the buyer's journey: lead nurturing and conversion, onboarding, retention. Additionally, email marketing is an essential tool to be utilized along with sales CRM systems to improve communications.

It's a great method of building an online community, as explained in the guide on how to build connections using email.

 

10 Strategies for Email Marketing Success

 

1. Don't buy email lists.

2. Use double opt-in

3. Segment your mailing list

4. Personalization

5. Make sure your email subject line is optimized as well as the sender's name and preview text

6. A/B test your email marketing content

7. Optimize email deliverability

8. Make sure you clean your email lists frequently

9. Track email marketing metrics

10. Scale up using autoresponders as well as automated email

 

Conclusion

I hope this article has given you a greater understanding about the adventure of marketing via email. There's certainly plenty of information available. By taking things in small steps everyone can utilize email marketing to increase the size of their business.