EVENT MARKETING ?

 What is marketing for events?

Event marketing refers to the process of creating an exhibit or display to highlight a particular product or service, cause or even an organization. It makes use of in-person interactions to build relationships with customers.

The events can take place on or off the internet. You can take part in the event, or even host an event on your own. Utilizing events as a promotional way can provide potential customers with an exclusive direct interaction with your business providing them with a complete impression of the company's focus as well as its personality, vision and perspective.

 

What is the significance of event marketing?

More than before, it's vital for companies to distinguish themselves from the competition and event marketing is an excellent starting point.

Not only can event marketing offer you new avenues and ways to communicate with potential and existing customers, but the information you gather about customers from other sources could enable you to get to know them before the event so that they are treated as people instead of being merely an element of the crowd.

It works. 73 percent of event organizers think that personalization as well as data-driven advertising is an important aspect of their events. If you're organizing a small webinar, an international trade show or an executive-level private event, marketing must be a key component of the demand generation plan.

 

The advantages of event marketing.

Event marketing can help your company in a myriad of ways:

• Establish brand recognition prior to, during, or after an event.

• Create leads

• Increase brand value

• New opportunities are created.

• Make a statement about a particular product or feature

• Enhance the engagement of customers as well as satisfaction and retention

Events planning can also be a way to give your sponsors and partners a clear and tactical way to ensure their ROI (ROI).

Customers are now making purchase decisions at their own pace with careful review. As a marketer, you need to be prepared to capitalize on every opportunity to build relationships, create trust and gain the trust of potential customers.

There are less time-consuming and costly ways of marketing available and incorporating event marketing into your overall strategy will bring benefits when it connects buyers on a personal scale.

 

Different types of event marketing.

For a comprehensive event marketing plan, make sure to include in-person and on the internet events so that you get the maximum number of potential customers feasible.

1. Event online :  Online events connect the participants and presenters via an online interface. Events on the internet are usually cheaper than in-person events and enable the event to reach an audience that is geographically spread. Covid-19 was the catalyst that made online events into the mainstream. In in the initial six months following the epidemic the virtual event platform experienced a growth rate of 1000 in accordance with Forbes. The most popular kinds of online events are virtual events, webinars, live streaming events, and hybrid events. Let's examine the various types of events.

 

2. Webinars :  Webinars revolve around online presentations, discussions or workshops. They can be held in real-time or at a later date and generally last from 30-to-60 minutes. Live webinars are interactive on a variety of levels. Participants could, for instance, be able to interact with each other through group discussions using web software for conferencing. They could also engage in discussions and ask questions directly with the presenters.

 

 

3. Virtual event :  Virtual events enable people from different places to experience an immersive virtual world. For instance, participants could attend a virtual booth, where they can pick up items, talk to staff members or ask questions and perhaps even purchase some virtual items. These kinds of events typically occur in real-time for everyone. In addition to interactive elements, they typically incorporate educational and networking activities.

 

4. Live Streaming Events :  These are live events that are streamed directly to the viewers. They can be broadcast using the use of a webcam, or the full production crew to ensure more professional broadcasting. Software such as Livestream, Upstream, and Google Meet, offer a live stream which allows you to stream, record and interact with your audience via Facebook and chat features. The events, from employee Q&A sessions to major awards ceremonies have all depended completely on live streaming from the pandemic.

 

 

5. Events that are hybrid :  While many events have shifted back to physical format however, some have embraced online functions for creating hybrid occasions. This gives attendees more flexibility while keeping the excitement associated with an actual event. Hybrid events will likely include livestreaming and virtual participation. They make use of specific technologies and platforms to facilitate an easy integration of people who are in person and virtual. Sometimes, hybrid events bring diverse groups who meet in-person across the globe into a larger virtual community.

 

6. Events that are physically held :  Offline events require physical presence, and interaction is conducted in person. Even though they require more money than online occasions, offline events provide interaction with people in person in addition to nurturing leads. Never underestimate the effect that a touch or a meeting can have on a potential or customer. 

 

 

7. Shows for trade :  Trade shows are physical gatherings of people and businesses from particular or groups of professions and industries. They typically have booths and spaces for events packed with merchandise or publications that are related to the services and products provided by the people who attend. Businesses can take part in or sponsor an event to showcase its products or to increase its network and position in the market. It also gives a chance to meet new people and discover more about competitors on the market.

 

8. Conferences : Conferences are often specific to a particular company and are designed to gather participants for the purpose of providing information, such as a user summit. These types of events are typically more extensive and are usually held by businesses to provide training or educational opportunities. It is common to have opportunities for socializing and keynote talks of important people from the company or from outside professionals.

 

 

9. Seminars :  The term seminar is often used to describe smaller gatherings like road shows or field activities. Some seminars are organized like a lecture in a classroom in which a speaker shares information to attendees in a conventional format. Other seminars are designed as road-shows, where the marketers spread their message to the public, or to employees or business partners.

 

10.Breakfasts, lunches or dinners :  These are typically smaller, but more specific events. They may be both customer and prospect-focused. They are typically intimate, with 8 to 10 people. They can also be larger, having fifty or more people. Less formal events are usually professional and offer executives an intimate setting to network. On a bigger scale, breakfasts, lunches and dinners may feature thought-leadership presentations in the course of the event.

 

The ROI of an event marketing campaign.

When assessing the effectiveness of a marketing campaign for events is more complex than other marketing channels however, the information you gather is extremely valuable. Event marketing refers to:

• Essential. In fact, more than 40 percent of marketing professionals think that live events should be their top marketing tool.

• The number of HTML0 events is growing. The number of organizations that host twenty or more occasions each year has been increasing by 17% since 2017 to the year 2018.

• Excellent to create relationships. A survey conducted by Pizzaro found the fact that 95% of the respondents believe in live-streamed events, which provide guests with a chance to make connections in person with people in a digitally savvy world.

How to design to implement, optimize, and improve your event's marketing plan.

After you have established your objectives, you can begin the process of creating an event that is engaging the audience, launching promotional events and increasing sales.

1. Set achievable and specific goals in the beginning.

2. Include a theme that is strong and think outside the box regardless of whether you are in person or on the internet.

3. Create multiple touchpoints within your promotional campaign.

4. Be sure to have the appropriate event technology in the right place.

5. Base measurement of ROI.