BUSSINESS BLOG

  What Is Meme Marketing? Meme marketing is when you use memes to power your content strategy and tell a story. It’s a fun way to boost your content, costs nothing, and can greatly raise the share rates of an article. Memes can be extremely active, due to their shareability and relaxed nature. They can become hot and viral very fast, and this is exactly the reason why marketers incline to use them to boost the concert of their marketing content. The concept of memes is not a new thing. In 1976, ethologist Richard Dawkins described the word “meme” in his book “The Selfish Gene”. Cultural development and the scattering of ideas like fashion, music, etc., is how he put it in words. A meme that’s only funny to a few people, or is an inside joke, is unlikely to become viral.   What Are the Benefits of Memes in Marketing? 1.       Memes Increase Engagement 2.       People Relate with Memes 3.       Memes Are Free   How to Create a Marketing Meme It’s fast and ea

  What is Market Research? Market research is defined as the process of appraising the feasibility of a new product or service, through research shown directly with potential consumers. This process allows organizations or businesses to determine their target market, collect and document opinions and make informed decisions. Market research can be shown directly by organizations or companies or can be subcontracted to agencies that have expertise in this process. The process of market research can be done through organizing surveys, interacting with a group of people also known as a sample, directing interviews, and other similar processes.   The primary purpose of leading market research is to understand or examine the market related to a particular product or service, to decide how the audience will react to a product or service. The information obtained from conducting market research can be used to tailor marketing/ advertising activities or to regulate what are the feature priorit

  The Marketing Hub Eighty-eight percent of important marketers say their overall marketing’s success relies on a customer journey strategy: the personalized, unified integration of interactions across channels, devices, and departments. Dealing these complex relationships sometimes requires a little help. The Marketing Hub by Salesforce collects marketing sense from proven histories in email, mobile, social, commerce, and B2B strategies — and from specialists in customer journeys, automation, and content. Dive into an online collection of research-driven, in-depth marketing content for any industry. Here is the knowledge and advice you’ll need to help you link the gap between experiences across the customer lifecycle, to connect messages transversely to every channel, and to work together better across your entire business. Marketing Hub software to help you attract the right audience, convert more friends into customers, and run complete incoming marketing campaigns at scale — all on

  Apple Marketing Strategy Apple Inc is a world-renowned name of modernization and breakthrough in the customer electronics and computer industry. Apple is known to be one of the highest marketers of all time because they understand that marketing is one of the most vital aspects of a business venture which greatly regulates its success in the consumer’s empire. This is why Apple has always taken steps to keep its marketing process free of new market challenges in its effort to infiltrate deeper into the market. According to Forbes, Apple Inc is one of the world's most valued brands, this is no surprise to many as Apple has a brand value of $263 billion and has also been selected the winner of the CMO Survey Award for Marketing Excellence for 10 years in a row. Marketing is not just partial to advertising the products and services to the end customers, it also involves the determination of complete channels through which a product or service is going to be introduced in the role ma