What Is Meme Marketing?
Meme marketing is when you use memes to power your content strategy and tell a story. It’s a fun way to boost your content, costs nothing, and can greatly raise the share rates of an article.
Memes can be extremely active, due to their shareability and relaxed nature. They can become hot and viral very fast, and this is exactly the reason why marketers incline to use them to boost the concert of their marketing content.
The concept of memes is not a new thing. In 1976, ethologist Richard Dawkins described the word “meme” in his book “The Selfish Gene”. Cultural development and the scattering of ideas like fashion, music, etc., is how he put it in words.
A meme that’s only funny to a few people, or is an inside joke, is unlikely to become viral.
What Are the Benefits of Memes in Marketing?
1. Memes Increase Engagement
2. People Relate with Memes
3. Memes Are Free
How to Create a Marketing Meme
It’s fast and easy to generate a meme, it takes seconds. Before you start generating a marketing meme, ask yourself these questions:
1. Know Who You Are Targeting
Just like any other marketing strategy, the first step is to analyze and research, or, simply put, to know your audience.
2. Make Your Meme Original with a Spiral
Recycling memes that have already been overworked is not a good idea. Everyone is sharing memes, as it is, so you need to be unique to stand out.
3. Hitch a Ride on Trending Topics
Establish what’s active around different social media platforms like Facebook, Twitter, Instagram and TikTok. Is it somewhat your customers may care about or that everyone cares about? Perhaps you can connect this to your own niche and product in an original way?
Conclusion
Today, the digital population thinks in memes. In fact, the format has become a combination of pop culture locations, expressions, and feelings that creates a totally new form of communication. Whole conversations can be done in memes only!
And your customers are easy in this language.
Meme marketing has the power to raise your brand to new heights, and won’t cost you a dime. All you need is imagination and to follow a few simple guidelines.
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