WHAT IS AFFILIATE MARKETING ?
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Apple Marketing Strategy
Apple Inc is a world-renowned name of modernization and breakthrough in the customer electronics and computer industry. Apple is known to be one of the highest marketers of all time because they understand that marketing is one of the most vital aspects of a business venture which greatly regulates its success in the consumer’s empire. This is why Apple has always taken steps to keep its marketing process free of new market challenges in its effort to infiltrate deeper into the market.
According to Forbes, Apple Inc is one of the world's most valued brands, this is no surprise to many as Apple has a brand value of $263 billion and has also been selected the winner of the CMO Survey Award for Marketing Excellence for 10 years in a row.
Marketing is not just partial to advertising the products and services to the end customers, it also involves the determination of complete channels through which a product or service is going to be introduced in the role market as well as its promotion throughout the potential customer in order to inspire them to buy the product. Apple’s marketing is so operative, that it has become a standard for other companies who want to achieve the same global popularity, revenue growth and staying power.
The iPod, The iPhone, The iPad all these products have reformed their respective market space and their success is a direct result of their marketing strategies.
Top 7 reasons Apple has been successful in its marketing tactic.
1. Apple Keeps Its Product Exhibition and Marketing Simple
2. Apple Knows Its Target Viewers and How to Reach Them
3. Apple Provides a Well-Appreciated Customer Experience
4. Apple Creates Secret and Hype Around the Product
5. Have a Community of Faithful Users or Customers
6. Consider the Value of the Products
7. Substantial Product Placement
Apple iPhone 14 and iPhone Pro out now: everything you need to know
The Apple iPhone 14 and Apple iPhone 14 Pro are finally here. There are four iPhone 14 models to choose from, with one of them, the iPhone 14 Plus, being a newcomer to the line-up (this one doesn't drop until October 7th). So, we have Apple iPhone 14, Apple iPhone 14 Plus, Apple iPhone 14 Pro and Apple iPhone Pro Max.
What do the new Apple phones offer in terms of a promotion? Well, the Apple iPhone 14 and Apple iPhone 14 Plus are, debatably, an incremental evolution from the Apple iPhone 13. There have been relatively negligible improvements to battery life and camera, even though improved low-light photography is very welcome. The Apple iPhone Pro 14 is more of an exciting departure, though, introducing a couple of highly awaited design changes – yes, the notch is gone! For more information, check out our hands-on Apple iPhone 14 Pro review.
Read on for full specifics of the full range.
NETWORK | Technology | LTE / 5G / GSM / CDMA / HSPA |
LAUNCH | Announced |
| 2022, September 07 |
Status |
| Available. Released 2022, September 16 |
BODY | Dimensions | 146.7 x 71.5 mm |
Weight | 172 g (6.07 oz) | |
Build | Glass front (Corning-made glass), glass back (Corning-made glass), aluminum frame | |
SIM | Dual SIM (Nano-SIM and eSIM) Dual eSIM with multiple numbers - USA Dual SIM (Nano-SIM, dual stand-by) - China | |
| IP68 dust/water resistant Apple Pay (Visa, MasterCard, AMEX certified) |
DISPLAY | Type | Super Retina XDR OLED, Dolby Vision, HDR10 |
Size | 6.1 inches, 90.2 cm2 | |
Resolution | 1170 x 2532 pixels | |
Protection | Ceramic Shield glass |
PLATFORM | OS | iOS 16 |
Chipset | Apple A15 Bionic (5 nm) | |
CPU | Hexa-core (2x3.23 GHz Avalanche + 4x1.82 GHz Blizzard) | |
GPU | Apple GPU (5-core graphics) |
MEMORY | Card slot | No |
Internal | 512GB 6GB RAM, 256GB 6GB RAM, 128GB 6GB RAM | |
| NV ME |
MAIN CAMERA | Dual | 12 MP, 13mm sensor-shift OIS 12MP |
Features | Dual-LED dual-tone flash, HDR (photo/panorama) | |
Video | 4K@24/25/30/60fps, 1080p@25/30/60/120/240fps, HDR, Stereo Sound Recording, Dolby Vision HDR (up to 60fps), Cinematic mode (4K@30fps). |
SELFIE CAMERA | Single | 12 MP |
Features | HDR, Cinematic mode (4K@30fps) | |
Video | 4K@24/25/30/60fps, 1080p@25/30/60/120fps, gyro-EIS |
SOUND | Loudspeaker | Yes, with stereo speakers |
3.5mm jack | No |
COMMS | WLAN | Wi-Fi 802.11 a/b/g/n/ac/6, dual-band, hotspot |
Bluetooth | 5.3, A2DP, LE | |
GPS | Yes, with A-GPS, GALILEO, GLONASS, QZSS, BDS | |
NFC | Yes | |
Radio | No | |
USB | Lightning, USB 2.0 |
FEATURES | Sensors | Face ID, accelerometer, gyro, proximity, barometer, compass |
| Ultra-Wideband (UWB) support Emergency SOS via satellite (SMS sending/receiving) |
BATTERY | Type | Li-Ion 3279 mAh |
Charging | Fast charging, 50% in 30 min (advertised) USB Power Delivery 2.0 Massif fast wireless charging 15W Qi wireless charging 7.5W |
MISC | Colors | Midnight, Purple, Starlight, Blue, Red |
Models | A2649, A2882, A2881, A2884, A2883, Apple iphone 14,7 | |
SAR | 1.15 W/kg (head) 1.16 W/kg (body) | |
SAR EU | 0.98 W/kg (head) 0.98 W/kg (body) | |
Price | ₹ 79,900 / £ 849.00 / € 999.00 |
TESTS | Performance | AnTuTu: 817125 (v9) GeekBench: 4761 (v5.1) GFXBench: 60fps (ES 3.1 on screen) |
Display | Contrast ratio: Infinite (nominal) | |
Camera | Photo / Video | |
Loudspeaker | -25.2 LUFS (Very good) | |
Battery life | Endurance rating 90h | |
Disclaimer. We cannot guarantee that the information on this page is 100% correct.
Conclusion
The overall marketing strategy for Apple iPhone is significantly straightforward. Like any other tech companies involved in the design and manufacturing of innovative consumer electronics devices, a considerable attention is directed toward product strategy. Innovative features and the consistent benefits that come from using the product allow Apple to develop and devise all other facets of the marketing mix, exactly the premium pricing strategy, concentrated mass distribution strategy, and minimal promotional strategy for Apple iPhone.
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