SALES & MARKETING

 What are Sales?

Sales refers to the exchange of services and goods in exchange for cash. It is the process of moving items from distributor to manufacturer Wholesaler to distributor Wholesaler to retailer, and then from the retailer to the buyer. The primary purpose for sales is to grow revenues.

Generally speaking, to encourage the sales of products or services, special discounts or offers are offered to draw the attention of the buyer. Few activities that help to increase sale include:

·         A demonstration of the software

·         Establishing tie-ups with various businesses

·         Customers satisfaction

·         Building contacts

 

What is Marketing?

Marketing can be described as a method which involves conducting research and analyzing the customer's needs, in accordance with which a company produces an item to meet the customer's needs. The marketing team is regularly conducting market research in order to determine the needs and preferences of their customers or a group using various instruments. In other terms, it's all about identifying human needs and providing them with the desired product, resulting in a sufficient amount of revenue.

A few activities are related to Marketing

·         Market research

·         Production of the product

·         Promoting the product

·         Advertisement of the product

·         The product is sold

·         After-sales service

·         Customer satisfaction

 

Marketing vs. Sales

To build a strong relationship between sales and marketing it is essential to know the fundamental components for each of the departments.

 

1- Goals

What are the primary goals that sales and marketing have set? Both departments share the same goal of generating profits for the company.

The main purpose in marketing is to create a big picture and to advertise the business, product or service, as well as the branding. Marketing departments are accountable to price the product and demonstrate how the product fulfills the consumers' requirements and desires. The goals of the department are usually more long-term as campaigns may be spread over several months.

Seles’s primary goal is on achieving quotas and direct sales volume targets which are usually shorter-term. Goals in sales are usually tracked month-to-month. Goals are established and direct sales management determines the amount their teams, departments and salespeople have to generate sales promote to reach the ultimate target.

 

2- Strategies

Marketing teams may take various strategies depending on the kind of campaign and customers they're aiming at. The most common strategies for marketing include:

·         Marketing on the internet

·         Marketing through print

·         Blog marketing

·         Search engine optimization

·         Marketing via social media

·         Marketing via video

 

 

3- Process

If you're writing an advertising or sales plan, both of them will contain specifics about the background of the company as well as its main goals and strategies. The plans then dive into the elements in the plans that are unique to each division.

Marketing plans are the Marketing plan defines the products' characteristics priced at, the price, whom it will be sold to, and the location the product will go. This is also referred to as the four Ps of marketing that is: price, product location, promotion, and. Marketing goals are defined, channels are picked and a budget set for the marketing campaigns that the marketing team is planning to follow.

Sales plans provide details on the selling procedure and structure of the team, market targets and objectives. In addition, it outlines the plans for sales, provides the plan of action, the tools and other tools that will be utilized to meet these goals.

 

Conclusion

Once you've figured out the essential information you should be aware of regarding marketing and sales It's up to you to review your marketing and sales strategies to ensure that you're following the best methods and making sure that you have a full cohesion between your teams.

The positive side is that it's not too late to upgrade your sales department, or reconsider your approach to marketing specialists. By spending only a few months making sure that your sales strategy and your marketing strategy are in sync in pursuit of a shared purpose, you'll be able to drastically improve the performance of your business, while making more satisfied, loyal customers.